From the Bodyrock.com website:
"Get ready as BodyRock brings you another incredible event.
BodyRock Productions teams up once again with GNC to bring you one of the industry's most exciting health and fitness events.
On July 10, 2004 many of the country's hottest new faces in bodybuilding, fitness and figure will assemble at George Mason University in Fairfax, VA for The GNC BodyRock Mega Event.
At the GNC BodyRock Health and Fitness Expo you will see plenty of IFBB personalities and superstars and meet the folks behind many of the world's leading supplements like GNC, Twinlab, Met-Rx and more.
Our special guest is 6-time Mr. Olympia Ronnie Coleman. So get ready for BodyRock 2004! You don't want to miss this one."